Florence 1

Completed|73 units · 1 building

Florence 1 is a completed development by DAMAC in Jumeirah Village Circle, comprising 73 registered units. 213 sales are registered with the Dubai Land Department, at a current PIX© price of AED 838 per sqft. At AED 838 per sqft, Florence 1 prices 14% below the Jumeirah Village Circle median of AED 972 per sqft on registered sales.

PIX© price · ↑4.5% YoY

843KAED

Typical

838AED

PSF

Gross yield

7.2%

PIX© rent ÷ PIX© price

Sale records

213

DLD · all time

Rent contracts

612

Ejari · all time

SATELLITE

LocationJumeirah Village Circle

Drive times · typical

Downtown Dubai19 min · 19.1 km

DXB Airport24 min · 31.9 km

DIFC24 min · 23.1 km

Dubai Marina19 min · 16.7 km

Palm Jumeirah22 min · 18.0 km

Nearest · straight-line

Metro stationDubai Internet City Metro Station5.5 km

MallCrocs0.4 km

SchoolLittle Wonders Nursery Dubai JVC0.2 km

HospitalCarewellClinicJVC0.2 km

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Exclusive to PropertyIndex©

PIX© Unit History

Pick a building and floor, or select a position in any table below, to follow one unit through every registered owner and tenant.

Floor

Units on floor 2

…

Studio on Floor 2, Florence 1

Size
Record: Feb 2010 to Sep 2026
Owners: 6
Tenants: 7
Price change
Yield on cost

Sale price by owner

Party	Date	Held	Note
7Tenant 7	2 Sep 2026		Renewal Owner 6
7Tenant 7	2 Sep 2025	12 mo	Owner 6
6Tenant 6	20 Dec 2024	8 mo	Ended early Owner 6
6Owner 6	21 Nov 2024	22 mo	Current owner
5Owner 5	29 Feb 2024	9 mo	Sold with tenant in place
5Tenant 5	20 Sep 2023	14 mo	Renewal Owner 4
5Tenant 5	20 Sep 2022	12 mo	Owner 4
4Owner 4	12 Sep 2022	18 mo
3Owner 3	23 Feb 2022	7 mo
4Tenant 4	1 Jan 2021	13 mo	Owner 2
3Tenant 3	2 Mar 2018	2.8 yrs	Owner 2
2Owner 2	5 Sep 2016	5.5 yrs	Sold with tenant in place
2Tenant 2	10 Jun 2016	20 mo	Owner 1
1Tenant 1	26 May 2015	13 mo	Owner 1
1Owner 1	23 Feb 2010	6.5 yrs	Mortgage

PIX© Airbnb Calculator

Your nightly rate and occupancy, against this unit’s registered record.

Studio · Floor 2 · Florence 1

Nightly rateAED

Occupancy (237 nights)

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Florence 1838AED/sqft · project-wide

Units

Every unit type registered in this project. PIX© values are EMA-weighted current figures from registered records. Select a row for detail.

Type	Units	PIX© Price	PIX© PSF	PSF YoY	PIX© Rent /yr	Yield
PIX© Core Project-Wide 502 - 2,553 sqft	73	843K	838	↑4.5%	61K	7.2%
Residential
Studio · Apartment 502 - 695 sqft	23
1 Bed · Apartment 837 - 1,750 sqft	42
2 Bed · Apartment 1,846 - 2,553 sqft	5
Commercial
Shop 683 - 1,506 sqft	3			-

Sales - Project-Wide213 DLD records

PIX© price analysis

PIX©Entry

PIX©Standard

PIX©Premium

PSF YoY

3-month change

All time

Price range

PSF range

Avg size

Cash : mortgage

Off-plan : ready

Latest transactions

Date	Beds	Position	Size	Price	PSF	vs Prior Sale	Tier	Type
5 Aug 2026	—	Florence 1 · Floor G	1,506	2,750,000	1,826	+258.0%	Standard	Standard Sale
31 Mar 2026	Studio	Florence 1 · Floor 3	541	485,000	896	-3.0%	Standard	Standard Sale
16 Feb 2026	1 Bed	Florence 1 · Floor 3	1,086	800,000	737	+8.8%	Standard	Standard Sale

Rentals - Project-Wide612 Ejari contracts

PIX© rent analysis

PIX©Entry

PIX©Standard

PIX©Premium

Rent PSF YoY

Gross yield

All time

Rent range

Renewals

Latest contracts

Start Date	Beds	Position	Size	Rent / Yr	Rent PSF	vs Prior Rent	Tier	Type
1 Oct 2026	Studio	Florence 1 · Floor 2	541	38,000	70	-	Entry Level	CONTRACT
10 Sep 2026	1 Bed	Florence 1 · Floor 4	922	65,000	71	-	Standard	CONTRACT
2 Sep 2026	Studio	Florence 1 · Floor 2	601	46,000	77	-	Premium	CERTIFICATE

Comparables

How this project prices against its peers, ranked by PIX© price per square foot.

Map of comparable projects in this community

This projectPeers by PIX© PSF rankSelected comparisonSelect a marker to compare1 peer could not be placed

This project

Florence 1

Compared with

Lolena residence

PIX© PSF

846

Rank

#43 of 60

#42 of 60

Typical price

840K

Yield

7.2%

Units

Sales

Rents

231

224

Developer

DAMAC

AL MASARAT REAL ESTATE DEVELOPMENT (LLC)

Handover

Completed

Rank	Project	Units	PIX© PSF	vs subject	Typical price	Yield	Sales	Rents
	Lavender 2 DAMAC · Completed	106					27	368
	Gardenia 1 DAMAC · Completed	106					36	315
	Gardenia 2 DAMAC · Completed	102					48	261
	Dana Tower TIGER PROPERTIES · Completed	154					92	253
	Lolena residence AL MASARAT REAL ESTATE DEVELOPMENT (LLC) · Completed	99					41	224
43	Florence 1 DAMAC · Completed	73	846	Subject	840K	7.2%	30	231
	Astoria Residence SEGREX LIMITED · Completed	77					63	165
	Mulberry 1 DAMAC · Completed	89					38	274
	Mulberry 2 DAMAC · Completed	100					50	295
	Cappadocia BENEY INVESTMENTS LIMITED · Completed	65					28	115
	Plaza Residences 1 SKY OVERSEAS REAL ESTATE DEVELOPMENT L.L.C · Completed	147					80	281

Community median 972 AED/sqft. Showing the closest-ranked peers of 60 ranked projects in the community. 67 community projects excluded for insufficient recorded sales. 152 excluded for trading only in the off-plan market. Peer set trimmed to the most similar projects by unit size, vintage and status. PIX© PSF is like-for-like on this project's unit mix · ready and off-plan registrations priced separately · yields from new Ejari contracts · cash sales, last 48 months.

Comparable projects in Jumeirah Village Circle

The closest-priced registered projects in Jumeirah Village Circle.

Mulberry 2AED 834/sqft
CappadociaAED 831/sqft
Astoria ResidenceAED 846/sqft
Mulberry 1AED 846/sqft
Lolena residenceAED 852/sqft
Plaza Residences 1AED 822/sqft

Common questions about Florence 1

Answered from Dubai Land Department registered transactions.

How much does a property in Florence 1 cost?

Property in Florence 1 sells at a current PIX© price of AED 838 per sqft, or about AED 843,294 for a typical unit, based on 213 sales registered with the Dubai Land Department.

Is Florence 1 completed?

Yes. Florence 1 is recorded as completed in the Dubai Land Department project register.

Who is the developer of Florence 1?

Florence 1 is developed by DAMAC, the developer recorded against the project in the Dubai Land Department register.

What is the rental yield in Florence 1?

Florence 1 yields 7.2% gross, calculated from current PIX© rent against current PIX© sale price, across 612 registered Ejari contracts.

How many units are in Florence 1?

Florence 1 holds 73 registered units, per the Dubai Land Department unit register.

Have prices in Florence 1 gone up or down?

Price per sqft has risen +4.5% over the last 12 months, to AED 838, across 213 registered sales.