Florence 2

Completed|79 units · 1 building

Florence 2 is a completed development by DAMAC in Jumeirah Village Circle, comprising 79 registered units. 240 sales are registered with the Dubai Land Department, at a current PIX© price of AED 742 per sqft. At AED 742 per sqft, Florence 2 prices 30% below the Jumeirah Village Circle median of AED 1,058 per sqft on registered sales.

PIX© price · ↓2.4% YoY

650KAED

Typical

742AED

PSF

Gross yield

8.3%

PIX© rent ÷ PIX© price

Sale records

240

DLD · all time

Rent contracts

600

Ejari · all time

SATELLITE

LocationJumeirah Village Circle

Drive times · typical

Downtown Dubai19 min · 19.1 km

DXB Airport23 min · 31.8 km

DIFC23 min · 23.1 km

Dubai Marina19 min · 16.8 km

Palm Jumeirah22 min · 18.0 km

Nearest · straight-line

Metro stationDubai Internet City Metro Station5.5 km

MallCrocs0.4 km

SchoolLittle Wonders Nursery Dubai JVC0.3 km

HospitalCarewellClinicJVC0.1 km

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PIX© Unit History

Pick a building and floor, or select a position in any table below, to follow one unit through every registered owner and tenant.

Floor

Units on floor 3

…

Studio on Floor 3, Florence 2

Size
Record: Jun 2009 to Feb 2025
Owners: 6
Tenants: 6
Price change
Yield on cost

Sale price by owner

Party	Date	Held	Note
6Owner 6	6 Feb 2025	19 mo	Current owner Sold with tenant in place
6Tenant 6	3 Mar 2024	12 mo	Renewal Owner 5
6Tenant 6	3 Mar 2023	12 mo	Owner 5
5Tenant 5	3 Mar 2019	4.4 yrs	Owner 5
5Owner 5	9 Oct 2018	6.3 yrs	Sold with tenant in place
4Tenant 4	12 Feb 2018	12 mo	Owner 4
3Tenant 3	11 Jan 2017	12 mo	Owner 4
2Tenant 2	15 Dec 2015	12 mo	Renewal Owner 4
2Tenant 2	15 Dec 2014	12 mo	Owner 4
4Owner 4	23 Feb 2014	4.6 yrs	Sold with tenant in place
1Tenant 1	1 Dec 2013	12 mo	Owner 3
3Owner 3	3 Sep 2013	6 mo
2Owner 2	25 Dec 2011	20 mo	Transferred without a registered sale
1Owner 1	3 Jun 2009	2.6 yrs

PIX© Airbnb Calculator

Your nightly rate and occupancy, against this unit’s registered record.

Studio · Floor 3 · Florence 2

Nightly rateAED

Occupancy (237 nights)

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Florence 2742AED/sqft · project-wide

Units

Every unit type registered in this project. PIX© values are EMA-weighted current figures from registered records. Select a row for detail.

Type	Units	PIX© Price	PIX© PSF	PSF YoY	PIX© Rent /yr	Yield
PIX© Core Project-Wide 470 - 2,537 sqft	79	650K	742	↓2.4%	54K	8.3%
Studio · Apartment 470 - 696 sqft	29
1 Bed · Apartment 837 - 1,664 sqft	45
2 Bed · Apartment 1,846 - 2,537 sqft	5	-	-	-

Sales - Project-Wide240 DLD records

PIX© price analysis

PIX©Entry

PIX©Standard

PIX©Premium

PSF YoY

3-month change

All time

Price range

PSF range

Avg size

Cash : mortgage

Off-plan : ready

Latest transactions

Date	Beds	Position	Size	Price	PSF	vs Prior Sale	Tier	Type
26 Dec 2025	Studio	Florence 2 · Floor G	631	585,000	927	+1.2%	Standard	Standard Sale
15 Dec 2025	Studio	Florence 2 · Floor 1	612	474,770	776	+19.3%	Standard	Standard Sale
20 Aug 2025	1 Bed	Florence 2 · Floor 2	992	710,000	716	-	Standard	Standard Sale

Rentals - Project-Wide600 Ejari contracts

PIX© rent analysis

PIX©Entry

PIX©Standard

PIX©Premium

Rent PSF YoY

Gross yield

All time

Rent range

Renewals

Latest contracts

Start Date	Beds	Position	Size	Rent / Yr	Rent PSF	vs Prior Rent	Tier	Type
20 Sep 2026	1 Bed	Florence 2 · Floor G	857	55,000	64	-	Entry Level	CERTIFICATE
5 Sep 2026	Studio	Florence 2 · Floor 1	505	38,000	75	-	Standard	CONTRACT
30 Jul 2026	1 Bed	Florence 2 · Floor 2	1,012	63,000	62	-	Standard	CERTIFICATE

Comparables

How this project prices against its peers, ranked by PIX© price per square foot.

Map of comparable projects in this community

This projectPeers by PIX© PSF rankSelected comparisonSelect a marker to compare

This project

Florence 2

Compared with

Maple 2

PIX© PSF

788

Rank

#55 of 59

#54 of 59

Typical price

614K

Yield

8.0%

Units

Sales

Rents

186

297

Developer

DAMAC

Handover

Completed

Rank	Project	Units	PIX© PSF	vs subject	Typical price	Yield	Sales	Rents
	Magnolia 1 DAMAC · Completed	100					37	310
	Arezzo 1 DAMAC · Completed	98					45	291
	May Residence 5 MAY REAL ESTATE DEVELOPMENT · Completed	64					57	182
	Dune Residency BEAVER GULF REAL ESTATE DEVELOPMENT L.L.C · Completed	99					139	323
	May Residence 4 MAY REAL ESTATE DEVELOPMENT · Completed	70					50	196
	Maple 2 DAMAC · Completed	92					40	297
55	Florence 2 DAMAC · Completed	79	788	Subject	614K	8.0%	29	186
	Maple 1 DAMAC · Completed	91					34	241
	Magnolia 2 DAMAC · Completed	97					27	288
	Sandoval Gardens 2 BAVARIA GULF SANDOVAL LIMITED · Completed	90					34	187
	Regent Court KOREK REAL ESTATE DEVELOPERS · Completed	89					54	218

Community median 1,058 AED/sqft. Showing the closest-ranked peers of 59 ranked projects in the community. 67 community projects excluded for insufficient recorded sales. 152 excluded for trading only in the off-plan market. 1 excluded for insufficient unit-mix overlap. Peer set trimmed to the most similar projects by unit size, vintage and status. PIX© PSF is like-for-like on this project's unit mix · ready and off-plan registrations priced separately · yields from new Ejari contracts · cash sales, last 48 months.

Comparable projects in Jumeirah Village Circle

The closest-priced registered projects in Jumeirah Village Circle.

Sandoval Gardens 2AED 739/sqft
Magnolia 2AED 770/sqft
Maple 1AED 786/sqft
Maple 2AED 791/sqft
May Residence 4AED 808/sqft
Dune ResidencyAED 810/sqft

Common questions about Florence 2

Answered from Dubai Land Department registered transactions.

How much does a property in Florence 2 cost?

Property in Florence 2 sells at a current PIX© price of AED 742 per sqft, or about AED 649,550 for a typical unit, based on 240 sales registered with the Dubai Land Department.

Is Florence 2 completed?

Yes. Florence 2 is recorded as completed in the Dubai Land Department project register.

Who is the developer of Florence 2?

Florence 2 is developed by DAMAC, the developer recorded against the project in the Dubai Land Department register.

What is the rental yield in Florence 2?

Florence 2 yields 8.3% gross, calculated from current PIX© rent against current PIX© sale price, across 600 registered Ejari contracts.

How many units are in Florence 2?

Florence 2 holds 79 registered units, per the Dubai Land Department unit register.

Have prices in Florence 2 gone up or down?

Price per sqft has fallen -2.4% over the last 12 months, to AED 742, across 240 registered sales.